Keyword Research Tools
If you are carrying out any on-page optimisation work, blog writing or paid-for advertising online, you need keyword research. You need to know what people are typing into the search engines when they are thinking about your products and services; you need to know about the numerous words that aren’t relevant to your business so that if you’re running pay-per-click ads, for example, you aren’t paying to display your advert for wholly irrelevant search terms.
There are a number of tools out there that can help with keyword research, but many of these are high cost. There are some free tools out there too, but these often lack the basic functionality that makes them straightforward to use and helpful to the individual using them! Now there is a new alternative – the Keyword Strategy Tool.
Developed initially for our in-house use, the Keyword Strategy Tool was developed to help make the process of keyword research more intuitive and allow for a more comprehensive and straight-forward collection of data. We won the ‘Best Marketing Management Tool’ at the B2B Marketing Expo in 2019 (at London’s ExCeL centre), and have spent the last 12 months refining and developing the tool for wider release.
We understand first-hand the importance of keyword research and the insight it can provide for organisations – it’s a service that we’ve been offering businesses (from SMEs to international eCommerce brands, etc.) for the last 5 years! For us, keyword research is fundamental to an organisation’s digital marketing strategy, and every business, regardless of budget, should have access to the tools needed to do this.
It’s free to sign up to our Keyword Strategy Tool, so why not sign up today at https://keywordstrategytool.com/ and start searching for the valuable search terms that could help to increase your organisation’s visibility online.