Keyword Research Tips
Keyword Research – it sounds like a complicated process but really isn’t! Keyword research is the process of investigating what kind of words and phrases potential customers are typing into search engines when they are looking for the products and services you offer, and this data is essential if you are considering content marketing, pay-per-click advertising or optimising your website to help boost its visibility in the search engines results pages.
To help you find your very own business-specific keywords, we’ve put together 4 top keyword research tips to help you get started:
1.) Use a keyword planner tool to investigate how people might search for your business. Our Keyword Strategy Tool – https://keywordstrategytool.com/ – is totally free and provides comprehensive information in a user-friendly way.
2.) Consider using less jargon – unless the majority of your customers work within the same industry as you and have a similar technical knowledge, jargon-filled keywords might not be the best choice! However, it’s worth double-checking search volumes (the number of people searching for specific keywords every month) for both jargon terms and more ‘mainstream’ language, to double check the terminology that people are using to find services and products similar to yours online.
3.) Don’t use the name of your Business as a keyword (unless you are a huge and well-known brand). Ideally, you want people who don’t know you and your business to find you online, opening up your audience beyond your existing clientele, so using a more descriptive keyword could help you achieve this.
4.) Don’t be too general – it may seem as though targeting a general search term with thousands of monthly searches is a great idea, but you need to be more specific if you want relevant and meaningful traffic to your website. Here’s an example:
Hotel – too broad**. People could be looking for a hotel in Australia or the Arctic Circle!
Hotel UK – Still too broad, as people could be looking for a hotel in Scotland, Ireland, Wales or England.
Hotel Buckinghamshire – Better! But Buckinghamshire is still quite a large county, so this is still too general (unless you are providing a county-wide service).
Hotel Aylesbury – Good! People are looking for a bed and breakfast in your specific town. This is ideal.
Hotel Walton Road – Too specific, the majority of people won’t know the road names of your local town
**N.B. if you are offering a digital or UK-wide service, you can be more general with your keywords, though consider that there may be more competition on a national scale for these broader search terms.
Don’t forget, it’s free to sign up to our Keyword Strategy Tool, so why not sign up today at https://keywordstrategytool.com/ and start searching for the valuable search terms that could help to increase your organisation’s visibility online. Go on. You know you want to…