Digital Marketing Packages

Firstly, it is very important you get to know the people behind the service on offer.

James Pybus – Background and Experience 

Register for the 100% Free to use Keyword Research Tool by clicking the button in the top right-hand corner of this Website.

So, you have your keywords in the right format, you have an audit report that shows your errors etc. and you have a digital marketing framework, a methodology.

 

Now you need to implement

 

These are services that we have provided to SME’s, HP and Microsoft Platinium Partners and Global Retailers for over 20 years. Gemma and James also educate MSc students, Hult International students as well as PR and Marketing Agencies and large in-house marketing teams.

We are so sure that this will work for you that we

30 Day Money Back Guarantee

Packages and Prices

Solutions

 

Digital Marketing

We specialise in the following areas of digital marketing which make up the foundation of everything that your business does online.

  • Keyword research
  • Optimisation
  • Paid Ads
  • Content Strategy

Only after this work is completed can you consider other digital channels, for example, email marketing, social media, etc. without the foundations you will not see the best ROI and you will be losing money.

Before you engage and purchase a digital marketing package from us, we will need to assess your website and provide you with guidance on what needs to be done.

Step 1 is to provide us with your domain name and a competitor, (www……) you could also provide a few keywords that you are trying to rank for as part of your marketing efforts. We will provide a free video explaining what we see and what we think needs to be done.

All advice is based on ‘The Logic Digital Marketing Methodology’ a proven data-driven digital marketing strategy and framework.

Ideally, businesses should attend a training session where we take you through this methodology which normally lasts 2 to 3 hours. As a business owner it’s very important you understand:

  1. What we are going to do.
  2. How we are going to do it.
  3. Why we are going to do it.
  • Free group sessions are held once or twice per month or on-demand if we have the numbers and is based on general information.
  • A one-to-one session is designed more around your business and is recorded so that the video can be shared with your team. This helps everyone understand their role and the part they play in the overall strategy. Price £250.00 (Zoom meeting session will be sent to you via wetransfer.com)- 2 to 3 hours in length.

NOTE: We do have a previous webinar (from a free group session) that was recorded which we can send to you on request which means you can watch in your own time – this is a popular free option.

 

Digital Marketing Foundation Package – £1,800 over 4 months (Setup £360.00 followed by 4 monthly payments of £360.00.00 per month)

This package is designed for those either starting off with a new website or for those who have realised that their website is not performing due to this work not been carried out in the first place.

General guide/outline depending on the business requirements –

  1. Gmail setup – for ease you will need a marketing email that is separate from your other business emails
  2. Connect Google Search Console
  3. Connect Google my Business
  4. Connect Google Analytics
  5. Connect Google Ads
  6. Interconnect Gmail with Google search console, Google analytics, Googles Ads.
  7. Ensure XML sitemap and submit
  8. Submit all your website individual URLs
  9. Connect to Bing webmaster tools, Bing Business, and Bing ads
  10. Submit XML sitemap to Bing and website individual URLs
  11. Keyword Research-based 10 products or services which can be used for all your digital marketing ongoing.
  12. Negative keyword research will need input from a representative of the business.
  13. Identify the customer questions based on the products and services, provide a list with data for use in content strategy.
  14. Set up Google alerts for products or services
  15. Setup Google Ads based on products and service research
  16. Optional transfer Google ads data to Bing ads – business owners can choose Google ads to be copied Bing ads once optimised.
  17. Optimise the landing pages for the paid ads based on research data.
  18. 4 weeks maintenance of paid ads campaigns – over this time we will also repair any 404 errors and advise on other elements pertaining to your digital marketing foundations.
  19. 1 x blog to demonstrate content strategy methodology.
  20. Towards the end of the contract period a recorded Zoom call with a business representative to explain what has been done and how to maintain your google ads sent via wetransfer.com

Note: the customer credit card is required for paid ads and is paid directly to Google ads and/or Bing ads – you do not pay us. A discussion is required with the business representative as to daily budgets. Budgets can start from as little as £1.00 per day in order to gather data, increase CTR first.

Foundation Package + We will work for you to update you with what has been done and what we are doing next. In order not to bother you this is normally a recorded video so you can watch it at your convenience although a zoom call can be booked at any time using the Calendly link.

We will need input from the business representative on keyword research which is crucial to the success of the strategy.

Optional on-going Support Packages:

Support 1 – £225.00 per month – support calls – on-going Google Ads optimisation – sitemap submissions based on the logic methodology – on-going advice.

Support 2 – £95.00 per month – 1 hour support call – sitemap submission twice per week.

Pay as you go support – £95.00 per hour

If you have an ecommerce shop (more than 10 products/services) then we are open to discussion for monthly on-going support/optimisation/paid ads setup.

 

Content strategy

We can advise on your ongoing content strategy internal/external

  • Titles
  • Anchor text
  • Linking strategy

It’s important you make every post and article count, you do not want a scattergun approach and a good content writer is rare to find, one that writes in line with a strategy is even rarer. You need to find a writer who understands the strategy and also writes in the correct tone for your business. Not all writers are going to work for you.

We have a few writers who may be able to help but if you have your own writer that writes in a pleasing tone then ensure they attend the free training session or they review your recorded one-to-one session.

NOTES:

  • All packages will require input from the business representatives.
  • All recordings will be sent to you via wetransfer.com
  • You can arrange a meeting with us at any stage by using the Calendly link.
  • You can request a free audit, linking and competitor reports at any time.
  • We aim to be as flexible as the business requires based on resources and budgets.
  • If we cannot help you with something we will advise – it’s not possible to be good at everything.
  • We aim to be a cheaper alternative to expensive digital agencies who in our view overcharge for their services.
  • We will also need access to the website, admin login link, user and password along with cPanel or FTP or a person who can add a file to the server on our behalf.

 

Website Solutions

Advice: before you start your new website – do the keyword research as this will pay dividends on launch.

 

Website Package – Get me started ASAP – Price £150.00

This package allows you to choose from 6 different pre-built themes and is designed to provide business owners with a very fast website solution based on a WordPress platform. We have 3 quick solution websites pre-built in a brochure style and 3 in a shop format that is ready to go right now – normally 4 or 5 pages but once setup you can add as many as you wish.

It’s a great solution if you are in a hurry and just need a presence quickly, typically a site like this can be up and running within 24 hours but does rely on the business owner to provide us with content and images. – https://keywordstrategytool.com/cost-effective-websites/

Here is an example:   https://cardreader.online/

This example – we registered the domain and set this up in 4 hours from nothing, the DNS change (can take up to 72 hours) took the longest which still meant the site was up live and running with 16 hours from nothing.

 

Standard WordPress website package (no API) – Price £350.00 (includes Theme)

If you have more time, we can set up a theme of your choice, the business owner will need to provide content and images. We would need to guide you through the process so before you engage us you will need a one-hour free consultation where we will ask about your business and advise on platforms then demonstrate how we will be building your website – at this point, you decide if it’s the solution is a good fit for you and your business.

Optional at no extra cost – For your reference on completion we offer a recorded zoom meeting session so you can learn how to make simple edits like adding images/text or editing pages meaning you can lower your overall on-going maintenance costs.

 

Webshop Package – (WordPress with Woo) – Price £750.00 (includes Theme)

We can set up a shop based on a theme of your choice, the business owner will need to provide content and images. We would need to guide you through the process so before you engage us you will need a one-hour free consultation where we will ask about your business and advise on platforms then demonstrate how we will be building your website – at this point, you decide if it’s the solution is a good fit for you and your business.

The customer would also need to upload products although we can provide a separate quote for this if required. It’s low cost if you have the data in a database or spreadsheet, if it’s manually uploading then clearly this will go on the time it takes us. 

Optional at no extra cost – For your reference on completion we offer a recorded zoom meeting session so you can learn how to make simple edits like adding images/products/text or editing pages meaning you can lower your overall on-going maintenance costs.

 

Other platforms

We can provide websites or customised websites based on a number of different platforms; this work will require a quote depending on requirements.

 

Hosting – £65.00 per year includes webmail, backup and support by Peter to keep your website live.

Peter offers quality servers that are very fast from this server provider

https://hostadvice.com/hosting-company/a2-hosting-reviews/

The server you choose must deliver your web pages as fast as possible and is a major part of the optimisation process.

SSL and dedicated IP – £100.00 for year 1, (Peter will setup)

Costs for hosting SSL and IP includes technical support, site updates and migration of website and mailboxes.

What do we need to start a migration?

– domain access so we can change name server delegation to a new server

– ftp + mysql (or just cpanel) access or site files and database so we can move it to the new hosting.

– email’s access so we can move to new server if required.

API’s – This is custom work and will require a quote based on the business needs.

Hosting and SSL’s are provided and invoiced via Peter who I also employ full-time as a website developer.

 

Other Services:

Gemma, my wife is a data analyst, content writer, ghostwriter and is an email marketing expert on Keap (Infusionsoft), Mailchimp, Active Campaign – currently a leader for 3 courses/lecturer at West London University in data science and analytics for MSc students studying Digital Communications. Gemma can also put your data into meaningful reports or eBooks. (ask for examples)

 

Training Services: Zoom or in-house

  • Keyword Research
  • Digital marketing strategy based on ‘The Logic Methodology’
  • Keap (Infusionsoft)
  • Active Campaign
  • Analytics

We offer a free keyword research tool and provide a ‘how-to video’ (you need to register – once logged in the link is at the top of the page)

 

www.keywordstrategytool.com

Book a Meeting: calendly.com/jamespybus

Mobile: 07929 030475

Landline: 01296 326646

 

Thanks

James – https://www.linkedin.com/in/jamesdeanpybus/

Read about me and my background – https://www.linkedin.com/pulse/james-pybus-background-those-interested-july-2020-james-pybus/