Content Marketing Tips
Content Marketing Tips – Many years ago, I was asked something that has stuck with me for years: “What’s the point of writing something that no-one will see?”. The person I was talking to was, unenthusiastically, trying to write a blog for their business website because their business coach had told them they HAD to do it.
Unfortunately, there are a number of people out there who are writing blogs that few people will ever end up seeing – even the spammy bots that post about non-reputable medical supplies or attach random, irrelevant links to their comments. But this is easily avoided with a little bit of research and planning.
The first thing you need to do to avoid this pitfall is to find out what exactly people are typing into Google, Bing and a whole host of other search engines when they want to find out more about a particular topic, and to do this, a keyword research tool is an absolute necessity. We’ve spent the last 4 years developing an in-house keyword research tool that makes it incredibly easy to search for the words, phrases and questions that people are typing into Google, Bing, Amazon, YouTube, etc., and from a blog writing perspective this has proven invaluable. We’ve now launched this tool so that it is available completely free-of-charge – you can find it here: keywordstrategytool.com
If you want to write a blog on productivity, for example, you could type the word ‘Productivity Tips’ into the Keyword Strategy Tool, and instantly have 366 potential titles for your productivity blog based on what people are searching for online, including ‘How to increase productivity at home, ‘Tips to super-boost your productivity’, ‘productivity tips for setting up your workplace’, etc.
Not only does the keyword strategy tool help with inspiration for content, but it can also help you to get that content more visible online. For example, the phrase ‘How to increase productivity at home’ has 90 global searches per month, a cost-per-click of £1.87 and a competition level of 0.08% (very low). That means that if I could get a blog entitled ‘How to increase productivity at home’ to rank highly in the search engine results pages, I would hope to attract some of those 90 visitors to my own website.
But how can you rank highly in the search results? A great place to start is to use your keyword phrase – in this example ‘How to increase productivity at home’ – in a number of places in your content, including:
- The title of the blog
- The URL of the blog (for example, www.yourwebsite.co.uk/how-to-increase-productivity-at-home)
- In the content of the blog – ideally, within the first paragraph, and if possible, mentioned again in the text without it seeming too unnatural.
- As the alt-tag for one relevant image in the blog
- In the meta-description or ‘snippet’ – that is, the short block of text that appears in the search engine results. Your meta-description should be between 155-160 characters long and feature your chosen keyword as close to the beginning of the text as possible
- In the SEO title for the blog – again, this is displayed in the search engine results pages and needs to be between 60-70 characters long. As with the meta-description, your chosen keyword needs to be at the very beginning of your SEO title.
So, if you’ve got a blog to write this week, make sure that you take a few extra moments to make sure that it’s interesting, relevant and visible to the people you want to see it! Your time is valuable, and no-one wants to waste it writing content that will disappear into the great blog void, never to be seen again…